Introduction

Advisory partnerships succeed when incentives align. Success fees ensure advisors are committed to outcomes, not just processes.

Encourages True Partnership

When advisors only win if you do, priorities align naturally.

Builds Trust

Investors and founders feel confident knowing their advisors are fully invested in results.

Filters Commitment

Advisors willing to work on success-fee models are confident in their ability to deliver.

Conclusion

Aligned incentives create stronger outcomes. At A&P, success is measured by results — not retainers.