Institutional Investor Priorities in 2025: Where Capital Is Flowing
7 Jun 2025
Introduction:
Global allocators are de-risking but remain flush with capital. Their priorities dictate which founders secure funding.
Sector Priorities in 2025
Tech infra (AI, cybersecurity, cloud), healthcare, industrial innovation.
Founders outside must emphasise resilience (e.g., diversified revenue).
ESG Integration Is Non-Negotiable
ESG metrics (emissions, governance structure) are tied to capital access.
Example: funds now exclude firms with no ESG disclosure.
Shift Toward Fewer, Larger Deals
“Barbell” investing: fewer but bigger checks for conviction.
Founders must demonstrate ability to absorb and deploy larger tranches.
Private Debt and Alternatives Growing
Institutions increasing allocations to private debt, infra, and alternatives.
Founders should explore hybrid structures (equity + debt).
Conclusion:
By aligning with institutional priorities, founders can access deeper pools of capital and position for sustainable scaling.

